​​Scaling Futures: How I Dropped the CPA for an Education and Migration Business

I worked for an Education and Migration business in Australia, targeting Filipino students who want to migrate and study in Australia, in their overall marketing department, including Paid Ads. The main goal was to generate leads and event responses for an education and migration business targeting prospective students and professionals in Australia.

This is the status of their Meta Ads when I was just starting:

April 2025 — Initial Campaign Performance

• 69 leads from Info Session campaign at $3.78 CPL

• 29 leads from Regular Leads campaign at $2.70 CPL

• 69 leads from AIH Event Group City Leads campaign at $1.28 CPL

• 127 leads from AIH Event Leads campaign at $0.78 CPL

• 90 messaging conversations from Traffic campaign at $0.92 cost/conversation

• Total spend shown: approximately $466

And this is the new performance after 1 month of handling it:

May 2025 — Optimized Campaign Performance

• 104 leads from Info Session Leads Campaign at $5.95 CPL

• 58 event responses from Read to Becoming a Professional in Australia at $0.05 per response

• 70 event responses from Preparing You to Become a Healthcare Expert at $0.10 per response

• 89 event responses from the same healthcare campaign at $0.08 per response

• Total reach: up to 167,386

• Total impressions: up to 395,731

• Spend: approximately $1,155 across the campaigns shown

To improve performance, I managed and optimized Meta Ads campaigns across lead-generation and event-focused objectives, testing different campaign approaches and audiences to improve acquisition and scale reach.

The campaign portfolio generated 104 Meta leads alongside multiple event-response campaigns, while scaling exposure to 167K+ people and nearly 396K impressions. The campaign mix was expanded from traditional lead generation to event-response campaigns to support different stages of the audience journey.

The campaign generated strong results by scaling reach and event responses, while maintaining efficient acquisition costs across multiple Meta Ads campaigns.