From Clicks to Installs: Skyrocketing User Acquisition for a Top Entertainment App

I worked for an entertainment (gaming) app with the main objective of getting installs from app users by December 2024 using Kadam, a Programmatic Advertising platform.

This case study highlights a targeted media buying campaign optimization strategy. By refining ad formats, fine-tuning audience targeting parameters, and enforcing strict budget controls, the campaign successfully scaled impression volume, improved conversion quality, and maximized return on ad spend (ROAS).

I prioritized and scaled push ads, which emerged as the strongest-performing ad format by generating $658.79 in revenue.

• I optimized target KV IDs on November 29, which directly unlocked higher conversion efficiency and drove the campaign's highest single-day revenue of $357.59.

• I maintained a strict $50/day cap while continuously testing and adjusting bids across different formats to protect margins.

• I scaled impression volume significantly from 41.20M (Nov 5th week) to 65.61M (Dec 1st week).

• Total weekly app installs increased from 144 to 258 period-over-period.

• Reached a daily high of 13,913,342 impressions and 54 total installations.

  
  

Through a data-driven approach combining strategic format allocation, precise audience segmentation, and disciplined budget caps, this campaign successfully scaled reach while maintaining strict control over acquisition costs.

The high-performing push ad delivery and targeted KV ID optimization proved critical in driving sustainable user acquisition and maximizing overall revenue growth.